The track record

Work & Experience

Every role taught me something the previous one didn't.

Professional Experience

Apr – Jun 2026

Management and Marketing Intern

Cafemutual

Internship AI & Automation B2B Finance
  • Improved ad performance with 42% lower cost per lead, 34% reduction in CPM views, 39% reduction in CPM reach, and 10% higher conversion rate.
  • Designed a lead acquisition framework targeting 3 lakh+ distributors through digital, event, and outreach channels.
  • Created an AI content repurposing strategy to scale 1,400+ videos, 15,000+ articles, and 5,000+ posts into reels, carousels, and podcasts.
  • Automated 350+ personalised outreach emails using Google Apps Script, saving approximately 6 hours of manual effort daily.
  • Built a complete audience analytics pipeline using GA4, BigQuery, Python Colab, and Looker Studio for behavioural tracking and reporting.
  • Built audience segmentation and AI classification models for AUM inference, engagement scoring, and content interest mapping.
  • Developed AI workflows using Claude, N8N, Langflow, and Google AI Studio for transcription, article generation, and research synthesis.
  • Reduced editorial workflow time by 40% using AI-powered content generation and workflow automation systems.
Key outcomes: 42% lower CPL, 40% faster editorial workflows, and an AI-first content repurposing engine scaling thousands of assets across formats.
Nov 2023 – May 2025

Digital Marketing Executive

P2S Information Systems

Full-time B2B Digital Marketing
  • Managed end-to-end digital marketing for a B2B information systems company, SEO, paid ads, social media, and content pipeline.
  • Built and executed multi-channel campaigns targeting enterprise clients across IT and services sectors.
  • Oversaw content calendar, copy, and distribution across LinkedIn, Google, and email.
  • Embedded as digital operations lead for Maha Kumbh Mela project (Oct 2024–Feb 2025), managed digital presence for one of the world's largest human gatherings.
  • Tracked campaign performance via dashboards, reported to leadership, and continuously optimised spend efficiency.
Maha Kumbh 2025: Managed digital marketing and content strategy for Kumbh operations, a project that reached hundreds of thousands of pilgrims and stakeholders across platforms.
May 2021 – May 2022

Content Intern

Yellow Tork (TractorGuru)

AgriTech Content B2B & B2C
  • Created content for India's largest tractor discovery platform, serving farmers, dealers, and OEM brands simultaneously.
  • Wrote product pages, comparison guides, and editorial content optimised for search.
  • Learned to write for multiple audiences with very different intent and literacy levels.
  • Contributed to the SEO strategy that helped TractorGuru grow organic traffic quarter-on-quarter.
Jan – May 2021

Marketing Intern

TNI Career Counselling

Intern of the Year 2021 EdTech Lead Generation
  • Ran campaigns that drove enrollment leads for career counselling programmes.
  • Managed social media presence, created promotional creatives, and handled email outreach.
  • Measured campaign impact through enrollment data, moved from vanity metrics to actual conversions.
  • Awarded Intern of the Year 2021 at the end of the internship.
Sept – Dec 2020

Influencer Marketing Intern

OpraahFx

Influencer Marketing Brand Partnerships
  • Assisted in identifying, vetting, and onboarding influencers for brand campaigns.
  • Drafted briefs, handled creator communication, and tracked campaign deliverables.
  • Learned how brand–creator partnerships are structured and what makes them succeed or fail.
  • First exposure to how digital marketing operates at agency speed.

Positions of Responsibility

2025–Present

Convenor, Atharva Fest

TAPMI Manipal

Sponsorship Events Corporate Relations
  • As a member I contributed in planning and execution of Atharva A'39, TAPMI's flagship fest, managing cross-functional operations across sponsorships, logistics, marketing, and stakeholder engagement.
  • Closed brand partnerships and collaborations with leading organizations including Monster Energy and Ixigo, driving sponsorship outreach and corporate engagement initiatives.
  • Contributed in Run for a Cause (RFAC), a large-scale social impact initiative that raised ₹3.24 Lakhs in just 6 days, making it one of the highest student-led fundraising initiatives of its kind.
  • Designed structured workflows, trackers, and planning systems to improve operational efficiency, accountability, and inter-department coordination.

Education

2025–2027

MBA, Marketing

T.A. Pai Management Institute (TAPMI), Manipal

Pursuing

2020–2023

Bachelor of Management Studies

D.G. Ruparel College, Mumbai University

81%

2019–2020

HSC, Commerce

Narsee Monjee College of Commerce & Economics, Mumbai

83%

2017–2018

SSC

Modern English School, Pune

89%

See the work behind the resume

Sixteen campaigns, documented start to finish.

View Case Studies → Connect on LinkedIn ↗