The origin story
My Story
Not a straight line. Definitely not boring.
I grew up in Mumbai, the kind of city that either swallows you whole or teaches you to hustle fast. I chose to hustle. I didn't start with connections or a master plan, just a genuine curiosity about why people buy things, why brands get remembered, and why some campaigns work while most don't.
That curiosity became a career. Four years, six organisations, sixteen campaigns, and I'm still asking the same questions, just with better answers now.
Born in Hassan, Karnataka
That is where it all started. A small, quiet city known for its Hoysala temples and misty mornings. I had no idea back then that this was just the first chapter of a story that would take me across the country and into a life I could not have planned even if I tried.
2000s Origins
Moving to Mumbai
My family moved to Mumbai when I was still very young. Growing up in this city does something to you. It teaches you pace, hunger, and the art of holding your ground. Over the years I went on to explore 12 states across India on bike, from the beaches of the South to the mountains up North, and every single one of those experiences made me a little more comfortable in my own skin and a lot more comfortable with people from every walk of life.
SSC at Modern English School, Mumbai
Class 10 was a big year for me. I finished with 91.6%, which earned me the Best Student Award and the recognition of being the top performer in a batch of 120 students. But honestly what I am more proud of is that my classmates and the school trusted me enough to serve as Head Boy. That role taught me something early on about what it means to show up for people, not just for yourself.
Sales Team Leader at Corporate Infocom, alongside GoDaddy
I was 17 and somehow found myself leading a sales team, working with brands like GoDaddy to bring small and medium businesses online across India. I was out there generating leads, educating business owners about why having a digital presence mattered, and figuring out how to close deals. By the end of it I had generated over 5 lakh rupees in sales revenue. At 17. That experience planted something in me that has never really left.
Volunteer Scribe at Vision Foundation
Across these years I also volunteered as a scribe for the Vision Foundation, helping visually impaired and blind students write their competitive and school examinations. I sat with over 20 students through those exams. It is one of those things I did quietly, but it has stayed with me louder than most things on my resume.
HSC at Narsee Monjee College of Commerce and Economics, Mumbai
Scored 83% in Class 12 and was already curious enough about the digital world to complete a course in Digital Marketing on the side covering SEO, SEM, web analytics, email marketing, and Google Analytics. I was not waiting around to learn things. I was going and finding them.
When everything stopped
2020 did not just shake the world. It shook our home. The pandemic and a deepening economic recession caught up to my father's 20-year-old business and it shut down. A few weeks later, my mother was laid off from the school she had taught at for years. The mental weight of that period is genuinely hard to put into words. I was 18 and suddenly the shape of our family's life had changed completely.
"Contradictions and polarities are two ends of the same rope. You can pull one end and let the other end go."
That quote found me at exactly the right time.
Taking charge and starting Bachelor of Management Studies
I enrolled in the Bachelor of Management Studies program specialising in Finance at D.G. Ruparel College. And at the same time I started working. I took on freelance projects and internships to help the family get back on its feet. Necessity really does do something to you. It sharpens you in ways comfort never could.
Influencer Marketing Intern at OpraahFx Adtech
My first real internship in marketing happened right in the middle of all of this. I was onboarding brands and startups, negotiating deals, ideating campaign strategies, and managing collaborations with some of India's top creators. The brands I worked with included Doritos, Amazon Prime, Lays, and 5-Star. The collective audience across these creators was over 40 million. It was chaotic, exciting, and I loved every minute of it.
Marketing and Technology Intern at TNI Career Counselling
This one pushed me hard. I was building an email list from scratch, running social media channels, creating brand awareness, designing user flows and web experiences, and generating leads consistently. I grew the email list to over 70,000 active subscribers and along the way I also managed digital communications for the University of Michigan Alumni Association's India chapter. At the end of it all I was awarded Intern of the Year 2021. That recognition meant a lot to me, not because of the title but because it confirmed I was actually moving the needle.
Diploma in Marketing Management at Welingkar Institute
A 6-month program that went deep on consumer behaviour, marketing research, business communication, and strategic marketing. I was doing this alongside everything else. That is just how those years went.
Content Writer and Social Media Manager at TractorGuru
I spent a year diving into the world of tractors and agriculture in India, which is not exactly where you expect a 19 year old from Mumbai to end up, but I genuinely enjoyed the challenge. I built a content strategy from the ground up, wrote SEO-optimised articles, tracked performance, and kept iterating until the numbers moved. Website traffic went up by 40%. Social media engagement went up by 15%. Good content, done consistently, works.
NISM Series V-A Certified as a Mutual Fund Distributor
My Finance background was not just academic. Getting the NISM certification meant I understood money at a practical level. It sits quietly on my profile but it matters to how I think about business.
Built a smart NFC sharing product, independently
I spent time developing a smart sharing solution for professionals, using NFC to completely rethink how people exchange contact information. I worked on the product independently, handling everything from the concept and structure to the operational side of things. Building something from nothing teaches you a very specific kind of patience and problem-solving that no internship ever quite replicates.
Graduated with Bachelor of Management Studies, 81%
Three years of balancing classes, internships, freelance work, a product build, and helping my family. When I graduated with 8.57 CGPA it felt less like an ending and more like a confirmation that the effort had been real all along.
Elected President of Aarambh, the college annual fest
My batchmates elected me to lead our college's annual festival and I took that responsibility seriously. I managed a budget of 4 lakh rupees, led a volunteer team of over 150 people, and secured sponsorships by reaching out to corporate partners directly. Leading people under pressure is a different skill from managing tasks and that role gave me a real education in it.
Helped launch Aamantran, a smart sharing platform for the wedding industry
A friend and I worked on Aamantran, a product designed for the wedding industry to modernise how invitations and sharing worked. I contributed to the marketing side of it. Today it is running successfully on its own and while I am no longer involved, it is genuinely satisfying to see something you helped build actually find its footing in the market.
Black and Yellow Media
I continued my work of helping businesses grow by taking on personal branding and performance marketing projects through Black and Yellow Media. I worked with multiple clients on strategies that were actually tailored to them, not just templated. This period sharpened my instinct for what good marketing actually looks like versus what just looks good.
Business Analytics and Data Science at IMS Pro School
I added a serious data layer to my toolkit with Advanced Excel, SQL, Tableau, Power BI, and Python. The marketing brain now had real analytical tools to work with.
Digital Marketing Executive at P2S Information Systems, Mumbai
My first full-time role and it was a proper deep end. I led performance marketing for educational institutions including the Tata Institute of Social Sciences. I was running Meta ad campaigns, email and SMS campaigns for a database of over 40,000 students, building analytics dashboards on Power BI and Excel, and constantly testing and optimising. The results were real. Over 15,000 student applications generated. A 4.2x return on ad spend. Cost per lead reduced by 35%. Email open rates improved by 28%. Marketing costs cut by 20% through better analytics. These are not estimates. These are numbers I watched move because of decisions I made.
The Maha Kumbh Mela initiative, with TISS and the UP Government
This is the project I talk about when people ask me what scale really means. I designed 30 digital training modules that were used to train 11,000 police personnel ahead of the Maha Kumbh Mela. It was done in collaboration with TISS and the Government of Uttar Pradesh. That experience showed me that digital systems, when designed thoughtfully, can create impact at a civilisational level. Not just for a brand or a campaign but for people on the ground.
The most important project I ever worked on
About a year ago I decided to do something I had been putting off for a long time. I committed to completely changing my lifestyle. Over the next 15 months I lost 30 kilograms. Not through a crash diet or a shortcut, but through showing up every single day, tracking what was working, adjusting what was not, and refusing to quit when progress felt slow. That journey built a kind of discipline and mental resilience in me that I genuinely did not have before. It changed how I approach every goal now, professional or otherwise. If you want to understand how I work, that chapter probably tells you more than any job title ever could.
MBA at T.A. Pai Management Institute
I joined TAPMI for my MBA in 2025. I am not here to start my journey. I am here to sharpen it. Everything that came before, the sales role at 17, the family crisis at 18, the internships, the product builds, the campaigns, the 30 kilograms, it all feeds into what I am building now. I see myself as someone who constantly learns, unlearns, and evolves. That has not changed and I do not plan to let it.
Internship at Cafemutual
In my first year of the MBA I completed a two-month internship at Cafemutual, a leading platform in the Indian mutual fund and wealth management space. I designed end-to-end AI automations for the editorial and sales teams and built an architecture for audience intelligence. Seeing AI not as a buzzword but as a practical system you can design and deploy, that is what this experience gave me. It is the direction I want to keep moving in.
Convenor of Atharva
As a member I contributed in planning and execution of Atharva A'39, TAPMI's flagship fest, managing cross-functional operations across sponsorships, logistics, marketing, and stakeholder engagement. I closed brand partnerships with Monster Energy and Ixigo, and contributed to Run for a Cause, a large-scale social impact initiative that raised INR 3.24 Lakhs in just 6 days, making it one of the highest student-led fundraising initiatives of its kind.
Beyond the resume
I have explored 12 Indian states on bike. I am deeply passionate about automobiles and Formula 1. I still believe in showing up for people, whether that is a client, a teammate, or a blind student who needs someone to write for them during an exam. I am someone who constantly learns, unlearns, and evolves. That is the throughline. That has always been the throughline.
